We are inviting backers to sponsor our effort to develop the infrastructure, develop the website, launch the App on iOS and Android systems. If you consider Steppy promising and valuable and want to benefit from getting full access to the program FOREVER with a one-time payment instead of the annual payment of 99.99 dollars, you now have the opportunity by contributing to this campaign as Steppy backers. Become Steppy backer

Steppy is a step-by-step and personalized training program for entrepreneurship. You can check on What Steppy, Why Steppy, Who Steppy, How Steppy, and When Steppy on the page of Befriend Steppy.

The philosophy behind Steppy is clear: anyone with a suitable training method, contextual stimulus, hands-on guidance, and on-time feedback can master entrepreneurial skills and even become an entrepreneur.

Five premises support the philosophical framework of Steppy:

  • entrepreneurs achieve success by developing a skill set;
  • people come to the entrepreneurship training program at different skill levels;
  • that entrepreneurial skills can be developed;
  • people can learn entrepreneurial skills the most by experiencing and practicing them.
  • people need the community to exchange.

The following sections and paragraphs in detail introduce the critical elements in the philosophical framework of Steppy.

Person-job match

The intention to become an entrepreneur should be of course first based on a full understanding of your personality profile, which can be helped by comparing your character with the six characters identified by John Hollan’s career choice theory. Read more: Entrepreneurship as a career choice: start with Hollan’s theory

Because steppy understands not everyone wants to become entrepreneur. So be it. It is like not everyone wants to become a dancer. As easy to understand as that. But one does not need to become a dancer to appreciate the beauty of a well-designed dancing show. However, some introduction to the dance can sufficiently help you understand better when sitting in the audience inside a fancy theater.

After person-job match, you will know you are only interested to know more about entrepreneurship or you are very aligned with this career choice and would like to prepare.

Steppy offers different teaching paths for six different types of people as indicated by Hollan’s career choice theory. No matter which profile you belong to, you will not be excluded from this fantastic learning experience.

Entrepreneurship as a job: task-based learning

In today’s world, it is so common to see entrepreneurs, who were not so common one century ago when job-for-life still existed. Nowadays, entrepreneurship or self-employment becomes more and more like an occupational choice with a much more clear job description and task expectation.

Steppy helps to break down the job description of being an entrepreneur and introduce you to various tasks to do as entrepreneurs. Based on task-based learning,

Learning by doing

Skills do not arrive at their full capacity; but instead, they are gradually developed through practice in a real-life context. Steppy values the important role of reality plays in the development of entrepreneurial skills.

We not only divide users into different character profiles but also differentiate them between stages of development and needs. A learner newly enrolled in a business school needs very different entrepreneurial skills compared to a nascent entrepreneur suddenly facing the IPO stage of his/her startup. Read more about need analysis: Why entrepreneurship education and training fail: the importance of the demand-supply match.

Mascolo and Fischer (1999) emphasize that a skill is not just an individual attribute but that it exists within a social context as well. The skill is largely defined by the context. To effectively assist entrepreneurs with skill development, this assistance must be tailored to their context.

(Kutzhanova, Lyons, & Lichtenstein, 2009)

Steppy recognizes these differences and respects them by allowing learners to connect their real-life practices with the learning in Steppy. The learning circle between learning and doing is looped in the process to ensure that Steppiers’ learning gets well integrated into their reality.

Experiential learning is a key

Entrepreneurial learning is experiential in nature (Kutzhanova, Lyons, & Lichtenstein, 2009). Experiences do not only allow you to position the theory to physical activities but also motivate your learning by result-oriented attitude. Through experiences, you master knowledge at a higher level.

Experiential Learning Theory or ELT for short (Kolb, 1984) is especially useful in analyzing the skill-acquisition process and used as the fundamental pedagogical guide in the steppy design process.

ELT proposes a constructivist theory of learning, emphasizing that social knowledge is created and recreated in the personal knowledge of the learner. The important characteristic of the learning process is the engagement of a learner herself or himself with the feedback of the effectiveness of their learning efforts.

(Kutzhanova, Lyons, & Lichtenstein, 2009)

Skills development is a process

To understand that skills develop from a low to a high level with repetition and practices. By taking one course in marketing and expect yourself to be suddenly a marketing expert is a dangerous attitude. The right cognitive understanding of skills development is: it is spiral. Read more about this from Rome is not built in one day: Entrepreneurial skill development process.

Meet experts: the community of practice

Steppy is a program and also a community of practice. We invite different entrepreneurs, incubators, and business owners to come to the community and share their best practices and demonstrate first-hand experiences and skills. You can easily access this pool of beautifully crafted intelligence to help your own entrepreneurial learning and practices.

The theory of skill development explains this overall process of scaffolding: “the level of task performance is extended several steps upward because psychological control of the activity is shared with an expert” (Fischer & Bidell, 2005, p. 29).

(Kutzhanova, Lyons, & Lichtenstein, 2009)

Meanwhile, your repeating experts’ experience/skills will be shared with the experts. They are great accompaniers and feedback providers to your cases.

Together we form a community of practice to circulate experiences/skills/networks.

Your skill mentor instead of service provider

The difference between these two roles can be read from Service provision aids VS skill development aids: Different supports for entrepreneurs. Steppy is your skill mentor and aims to accompany you through different stages of your entrepreneurial skills development in your entrepreneurial journey.


Kolb, D. A. (2014). Experiential learning: Experience as the source of learning and development. FT press.

Kutzhanova, N., Lyons, T. S., & Lichtenstein, G. A. (2009). Skill-based development of entrepreneurs and the role of personal and peer group coaching in enterprise development. Economic Development Quarterly23(3), 193-210.

Mascolo, M. F., Fischer, K. W., & Neimeyer, R. A. (1999). The dynamic codevelopment of intentionality, self, and social relations. Action and development: Origins and functions of intentional self-development, 133-166.