Why entrepreneurship education and training fail: the importance of the demand-supply match

Many entrepreneurship training initiatives do not actually address the needs of entrepreneurs, because of a significant gap between the perceptions of training providers and those of participating entrepreneurs in terms of training needs (Boter & Lundstram, 2005; De Faoite et al., 2003; Wyckham, Wedley, & Culver, 2001). Kayne (2002) found such a gap in Maine between what entrepreneurs need and what local service providers assume they need relative to all types of assistance. Henry, Hill, and Leitch (2003) suggest that many providers do not have managerial experience in small firms and fail to understand the practical problems of entrepreneurs.

This strikes the reality that training providers often do not know their trainees’ actual problems or real needs.

A good instructional design always starts with the need analysis, always.

Try to learn the need analysis, that will help your design of entrepreneurial training programs in the long run.


Kutzhanova, N., Lyons, T. S., & Lichtenstein, G. A. (2009). Skill-based development of entrepreneurs and the role of personal and peer group coaching in enterprise development. Economic Development Quarterly23(3), 193-210.

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By Dr. Jingjing Lin

Behaviorist; Researcher; Education and Training Consultant. Keen on behavioral psychology and its application to teaching and learning. Integrate people, resources, and training in the unit "community", and cultivate the development of the community of practice locally is a way out to better entrepreneurial activities and success in the economy. Yes, that is what I believe.

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